Soul Machines reimagined the use for the Digital Avatar product into a gallery of AI Assistants that one could talk to about a number of subjects. One could help you practice speaking English, another could give you travel hacks and tips, while another could help you with awkward family convos.
Project Overview:
In response to this strategic pivot, Soul Machines targeted the Gen Z demographic. The Marketing Team and I embarked on a campaign to engage this audience through targeted posts on Instagram and YouTube. To further enhance exposure, we incorporated Medium and LinkedIn to reach other interested demographics. All creative efforts prominently featured the new AI Assistants, effectively demonstrating their value in an engaging and entertaining manner. The campaign achieved unprecedented platform engagement within the company’s history, resulting in a tripling of the conversation time between users and the digital avatar.
