A concept album was created to promote and raise funds for the Larry the Musical show in San Francisco. I designed the cover for the two-album set to ensure it matched the caliber of the cast’s performances and the incredible songs featured in the show.
Project Overview
In the 11 days leading up to the album's release, we created a campaign where a preview of each song would be released one track at a time. I created artwork relevant to the theme of the song, animated the graphics adhering to the brand, and pushed them on a content calendar that released them one day at a time till the album release party.
